As marketers, we sometimes can’t help ourselves. No matter how hard we try, some of our profession’s silly jargon just creeps into our conversations and emails. At the end of the day (oops!), these words and phrases don’t help us convince skeptical lawyers to market and develop business. Now that we’re firmly into 2015, it’s worth a renewed effort to avoid using these insidious buzzwords.
- Disruption. Just. Stop. Using. This. Word. It’s. Now. Completely. Meaningless.
- Immersive experience. Formerly known as a bath. Not sure how this ever got related to (good) marketing.
- Pain points. Take two aspirin and never use this phrase again.
- Snackable content. The obesity problem in America has now infiltrated how we think about words! If we’re going in this direction, let’s be more precise, depending on our craving. Sometimes we want potato chip content; other times, cookie content. You can keep your celery content and carrot content to yourself, thanks.
- Game changer. Wait, marketing is a game? Then why aren’t I having more fun playing it?
Want to see the rest of the list? Check out the January / February issue of Strategies magazine!