Strategies+: A Blog for Legal Marketers

3 Ways to Present Content

Posted by LMA International on Sep 28, 2015 4:58:05 PM

LMA - Strategies+ - 3 Ways to Present Content

Getting ready for a big presentation at work, or for an upcoming conference or event? It's important to think outside the box and know that you can never be too prepared. What follows are three presentation styles and corresponding ideas that have been proven effective when sharing new information or attempting to engage an audience.

1. Straight Up: Speaker > Audience

If the nature of the presentation you are giving means that you and only you must do the presenting, this classic method is the way to go. However, this is not to say you have no room to improvise. When sharing your own challenges and outcomes, deviate from the norm with these out-of-the-box ideas:

  • Make the audience feel  take a tip from NYU lecturer Helio Fred Garcia who arouses his audiences with a burst of loud music, specifically the Black Eyed Peas' "Let's Get It Started."
  • Use visuals – by now we all know, a picture really is worth 1,000 words.
  • Pretend you're giving a TED talk and take tips from the pros – the TED format is all about stories and continues to prove time and again that people like to hear a narrative.

2. Double Up: Enlist Help

It's true what the Beatles sang years ago: We all do get by with a little help from our friends (or, in this case, colleagues). If you are able to enlist others to present alongside you, here are two ideas that could help you knock it out of the park:

  • Host an informal panel with each presenter sharing some ideas and tips around a "starter question." Then, open up discussion to the audience for a back-and-forth dialogue. 
  • Hoping to share opposing views on one topic? If election season teaches us anything, it's that debate is an incredibly effective way to give equal love to both sides of an issue. {Tip: At the end, consider including time for rebuttal or to sum up the main points of each side.}

3. Shake Up: Audience Participation 

Need to get the information out first but still hoping for audience feedback? Consider morphing the second half of your presenation into one of the following:

  • Prepare a hands-on exercise or workshop, classroom-style. This will allow for the audience to dive deep into the topic and discuss real-world applications.
  • Work with your audience to turn the room into one big circle, or a group of circles, then let loose for roundtable discussion! Be sure to provide a specific topic or theme to help guide the conversation.

"The first rule of my speaking is: listen!" — Larry King

Does this post have you itching to present? You're in luck! The 2016 P3 – The Practice Innovation Conference Call for Content is open through October 6,2015. Submit a content idea for consideration.

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