Marketing and Business Development, On the Same Page
Better serving, engaging with and growing client relationships: This is a primary internal focus for law
firms today. For marketing and business development professionals, the true value-add in this area
comes with aligning activities with the strategic priorities of the firms.
Data from a 2017 joint study by LMA and Bloomberg Law (below) shows that marketing and business
development professionals are indeed aligned and involved with the strategic priorities of law firms,
helping to better understand and work with clients.
Click here to access the full report from LMA and Bloomberg Law.
This content was originally published in the November/December 2017 issue of Strategies magazine. Strategies magazine is the leading legal marketing publication for all professionals in legal marketing and business development. Its bimonthly issues are a valuable source of industry-specific knowledge and tips, and the key information channel for thought-leading marketers who are on a path to revolutionize the legal industry. Strategies is the flagship publication of the Legal Marketing Association (LMA).