Strategies+: A Blog for Legal Marketers

Arielle Lapiano

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Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Marketing Management and Leadership, Business Development, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!