Strategies+: A Blog for Legal Marketers

Dr. Ben Gilad

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Doing CI Right in the Law Firm: Correctly Extracting Value

Posted by Dr. Ben Gilad on Sep 11, 2018 1:27:14 PM

Focus on competitive intelligence's use to filter or reduce noise.

If done right, competitive intelligence (CI) is a powerful competency. In this three-part series, we are discussing the three pillars of a successful CI strategy. Previously, we shared the first and second pillars on defining the right scope and hiring the right people, respectively. In part three, we are tackling using CI to correctly extract value.

Many law firms pay large sums of money to subscribe to databases and legal news from a few vendors. However, no human can actually process or use all the information bombarding lawyers or their marketers.

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Topics: Marketing Management and Leadership

Doing CI Right in the Law Firm: Hiring the Right People

Posted by Dr. Ben Gilad on Aug 15, 2018 1:10:04 PM

Discover who is actually doing CI work today compared to past groups.

If done right, competitive intelligence (CI) is a powerful competency. In this three-part series, we discuss the three pillars of a successful CI strategy. Last month, we shared the first pillar on defining the right scope. In part two, we tackle hiring the right people.

As the corporate world moved from tactical information to strategic analysis for the core CI’s role, it moved away from hiring people versed in library functions or data gathering into recruiting analyst-level candidates. Over the years, we have seen this change in our Competitive Intelligence Professionals (CIP™) program at the Academy of Competitive Intelligence.

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Topics: Marketing Management and Leadership

Doing CI Right in the Law Firm: Defining Scope

Posted by Dr. Ben Gilad on Jul 17, 2018 1:49:41 PM

Learn to provide context for strategy decision-makers.

This is part one of three in our “Doing CI Right in the Law Firm” series. Stay tuned for the next two pieces in the months ahead.

Law firms are unique in that they are led by law experts, not strategists, which is unlike many corporations. Imagine if all software companies were led by programmers, or food companies were led by chefs — it would be a very different business environment.

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Topics: Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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