Strategies+: A Blog for Legal Marketers

Emma Frey

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Your Checklist for GDPR Preparation

Posted by Emma Frey on May 1, 2018 3:00:00 PM

Keep calm and comply with GDPR by completing this action plan.

The General Data Protection Regulation (GDPR) is a new piece of data protection regulation that will become law across the EU on May 25, 2018. The new regulations within GDPR will give consumers greater control over how their personal data is used by improving on current legislation and should help improve trust in the digital economy.

If your company is found to be in violation of GDPR, you could see fines of up to 20 million euros or 4 percent of your total topline revenue — whichever amount is higher.

To say the least, it’s in your best interest to comply with GDPR.

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Topics: Communications

LMA’s Next Big Thing: Law Firm Strategy Reboot

Posted by Emma Frey on Mar 13, 2018 4:24:49 PM

Facing legal market disruption, firms need to identify their unique value

This article was informed by an LMA webinar hosted by LMA Hall of Fame inductees Mark Beese and Wendy Bernero designed to introduce the 2018 Next Big Thing. 

The headlines are everywhere: “Legal market disruption.” Due to a variety of reasons, including technological innovations, flat demand, globalization and increased competition, the legal marketplace is changing dramatically in both form and structure. Historically, firms provided all facets of the legal process to their clients, including:

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Topics: Marketing Management and Leadership, Next Big Thing

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!