Destigmatizing social media in law firm marketing.
This article aligns with the focus of the July/August issue of Strategies magazine: technology.
While it remains a valuable marketing tool, social media can be difficult to navigate. The new online way of interacting has changed the way lawyers communicate and connect with each other and with their target audiences. And in the legal community, there are a number of myths that keep attorneys from accepting the full value of social media. The purpose of this article is to identify and debunk these myths.