Strategies+: A Blog for Legal Marketers

Kalev Peekna and Ryan Schulz

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Brand Fade: Digital Strategy and the Dangers of Content Marketing Success

Posted by Kalev Peekna and Ryan Schulz on Nov 27, 2018 10:00:00 AM

Avoiding brand fade ensures firms get the credit and ROI they deserve.

Recently, we’ve observed a new danger that affects nearly every successful content marketing program in the legal industry. Yes, “successful” — sometimes success creates its own threats. In fact, the more successful a law firm’s content marketing efforts, the more likely it is to be impacted by this issue.

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Topics: Business of Law

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • Guest blogs from legal marketing leaders
  • And much, much more!