Strategies+: A Blog for Legal Marketers

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Trendspotting – Social Media and the Legal Industry

Posted by LMA International on Jul 13, 2018 4:34:07 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media strategies and tips, starting with "Can You Be Both Effective and Authentic on LinkedIn?" from the LMA Northeast Region.

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Topics: Trendspotting, Marketing Management and Leadership

Trendspotting – Recruiting and Hiring in the Millennial Age

Posted by LMA International on Jul 6, 2018 3:16:25 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on recruiting and hiring in the age of millennials, starting with a white paper shared by LMA Western Canada "A Booming Force in Law: The Millennial Lawyer" from Cubicle Fugitive.

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 32 — Being Deliberate With Professional Development

Posted by LMA International on Jun 28, 2018 5:34:35 PM

How do you become the legal marketer every firm wants? The answer is likely through professional development, which is the focus of LMA's May/June 2018 issue of Strategies.

In this episode of StrategiesLIVE!, the May/June editor, Amber Bollman, business development manager at Barnes & Thornburg, LLP, in Indianapolis, talks to Kate Harry Shipham, principal at KHS People, a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and unique challenges legal marketers face with this task. 

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Topics: Marketing Management and Leadership, Business Development, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!