Strategies+: A Blog for Legal Marketers

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Trendspotting - 'Selling' Sales to Your Lawyer

Posted by LMA International on Feb 17, 2017 5:30:53 PM

 

How Lawyers Are Natural-born Salespeople 

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how help your lawyer use their sales skills to help with your client aquisition strategy and more, starting with "Reframing the Selling of Legal Services: Natural Born Sellers," from The National Law Review.

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Topics: Trendspotting, Marketing Management and Leadership, Communications

AI: The 'Next Big Thing,' Challenges and Opportunities

Posted by LMA International on Feb 14, 2017 2:26:57 PM

Trends for the Road to Revolution

Many legal marketers believe that by 2020, artificial intelligence (AI) will revolutionize the profession. The AI-themed January/February issue of Strategies looked at the opportunities legal marketing and business development professionals have to leverage AI to deliver greater value to clients — and the challenges to revolutionizing the profession. What are the benefits to using artificial intelligence? View the infographic to find out, and check out the latest issue of Strategies to learn more about the profession’s Next Big Thing.

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Topics: Strategies, Client Services, Business Development

Trendspotting - Embracing Change

Posted by LMA International on Feb 10, 2017 4:58:38 PM

 

How to Make Room to Grow

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover all of the ways that legal marketers are advancing in the industry with the latest tools, insights and strategies, starting with "Top 3 Characteristics of High-Growth Law Firms" by The Rainmaker Blog.

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Topics: Trendspotting, Technology Management, Business of Law, Marketing Management and Leadership, Business Development

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!