Strategies+: A Blog for Legal Marketers

LMA International

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Trendspotting - Put a Spark In Your Strategy

Posted by LMA International on Jan 15, 2017 9:08:17 PM


Stay Fresh Throughout 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover how you can stay fresh — from technology to content marketing strategy — in 2017, starting with "Strategic Planning in Law Firms: Essential Steps for Success" by The National Law Review.

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Topics: Trendspotting, Technology Management, Communications

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM


The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

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Topics: Business of Law, Podcast

DIY Competitive Intelligence Part 1: Research Tools

Posted by LMA International on Jan 11, 2017 12:37:05 PM

Simple Intelligence Tools To Get Your Firm Ahead 

Competitive intelligence (CI) involves researching, gathering and distributing information related to a client, prospect, product or competitor in order to aid decision-makers in strategic planning. In a law firm setting, this often translates to client intelligence, or analyzing information about prospective or current clients for business development and cross-selling purposes.

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Topics: Client Services, Technology Management, Business Development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!