Strategies+: A Blog for Legal Marketers

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Trendspotting - Connecting Through Content

Posted by LMA International on Apr 21, 2017 10:00:00 AM

Creating a Culture of Sharing at Your Firm

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover building successful content strategies and how to optimize it across various platforms. It all starts with "Why Should Lawyers Share Content with the World" from The National Law Review.

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Topics: Trendspotting, Communications

LMA Podcast: Episode 10 – Alternative Fee Arrangements

Posted by LMA International on Apr 20, 2017 5:58:22 PM

AFAs: Are they really an alternative anymore?

The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis,  Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP). Listen as they discuss all things pricing. 

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Topics: Business of Law, Podcast

Trendspotting - It's A Process

Posted by LMA International on Apr 14, 2017 10:00:00 AM

A Conversation About Lead Conversions

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the strategies and aspects involved in client acquisition and lead conversion. It all starts with "How You Can Master the Lead Conversion Process" from The Rainmaker Blog.

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Topics: Trendspotting, Client Services, Business Development

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!