Strategies+: A Blog for Legal Marketers

Mike Carrozzo

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Show Me, Know Me: A Strategy to Position Your Firm for New Business

Posted by Mike Carrozzo on May 8, 2018 4:01:08 PM

Use this two-pronged approach to connect with prospective clients.

Legal marketers play an increasingly strategic role in helping firms get in front of business leaders at prospective clients. However, the biggest hurdle is often the ability to get the attention of these business executives and general counsel.

Feedback from a general counsel panel hosted during the LMA Annual Conference in New Orleans suggests there are steps law firms can take that will not only grab the attention of business executives and general counsel, but also engage with them most efficiently over the long term.

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Topics: Business Development

No Slowing Down: Marketing and Business Development Efforts Accelerate in Legal

Posted by Mike Carrozzo on Apr 13, 2018 4:53:43 PM

Results from the third annual joint research study from the LMA and Bloomberg Law®

Legal marketers continue to influence the future of business development in the legal industry — a trend that began to take shape two years ago has hit the accelerator. As benchmarking data from Legal Marketing Association (LMA) and Bloomberg Law® shows, the pace of investment in marketing and business development and the emphasis on these functions remain on an upward trajectory across law firms.

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Topics: Marketing Management and Leadership, Business Development

2017 LMA Annual Conference Session Recaps – Pre-Conference Programs

Posted by Mike Carrozzo on Apr 12, 2017 10:00:00 AM

Relevant Pre-Conference  Educational Highlights

The 2017 LMA Annual Conference on March 27-29 in Las Vegas was brimming with valuable, relevant education for conference attendees.

Even before the conference kicked off, attendees participated in immersive workshops. Take a look at some of the pre-conference program recaps and be on the lookout for more session recaps coming soon!

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Topics: Strategies, Technology Management, Marketing Management and Leadership, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!