Strategies+: A Blog for Legal Marketers

Mike Carrozzo

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No Slowing Down: Marketing and Business Development Efforts Accelerate in Legal

Posted by Mike Carrozzo on Apr 13, 2018 4:53:43 PM

Results from the third annual joint research study from the LMA and Bloomberg Law®

Legal marketers continue to influence the future of business development in the legal industry — a trend that began to take shape two years ago has hit the accelerator. As benchmarking data from Legal Marketing Association (LMA) and Bloomberg Law® shows, the pace of investment in marketing and business development and the emphasis on these functions remain on an upward trajectory across law firms.

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Topics: Marketing Management and Leadership, Business Development

2017 LMA Annual Conference Session Recaps – Pre-Conference Programs

Posted by Mike Carrozzo on Apr 12, 2017 10:00:00 AM

Relevant Pre-Conference  Educational Highlights

The 2017 LMA Annual Conference on March 27-29 in Las Vegas was brimming with valuable, relevant education for conference attendees.

Even before the conference kicked off, attendees participated in immersive workshops. Take a look at some of the pre-conference program recaps and be on the lookout for more session recaps coming soon!

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Topics: Strategies, Technology Management, Marketing Management and Leadership, Communications

Wooing the Gator: Aligning Behavioral Economics With Legal Marketing

Posted by Mike Carrozzo on Apr 7, 2017 2:53:01 PM

How to Tap Into Your Clients' Decision-Making Process

Behavioral economics is a method of analysis that explores why people make irrational decisions at times, and why and how their behavior does not follow the predictions of economic models. For legal marketers, understanding the principles of behavioral economics and how people ultimately make decisions can help elevate their role in helping to drive more strategic relationships for their firms.

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Topics: Strategies, Business Development, Communications

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!