LMA's PR SIG Compiles Best Practices for Handling Crises
Death, taxes and crisis — every business will face each during its existence. What elevates a successful business from others is an ability to handle crises well.
Here, we will focus on what legal marketing professionals should do when facing a crisis. A crisis can strike at any time and in any place within an organization. Your ability to gain control of the situation, communicate in a timely and effective manner, and mitigate the damage is imperative.