Strategies+: A Blog for Legal Marketers

Steve Fretzin

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Scripts for Business Development Success

Posted by Steve Fretzin on Jan 31, 2018 4:46:53 PM

Business Development Is a New Language for Lawyers

One of the most challenging elements of business development for any attorney is “how to make the ask.” The mere idea of asking family, friends and even clients for introductions or business is just plain scary. As marketing and business development professionals, we may think this is a piece of cake. However, for many attorneys, making “the ask” is the equivalent of soliciting your boss to double your salary.

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Topics: Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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