Strategies+: A Blog for Legal Marketers

Susan Beck and Lance Godard

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4 Tips for Successful Client Alerts

Posted by Susan Beck and Lance Godard on Sep 4, 2018 1:24:00 PM

Identify the right topics, executive quickly and expand your audience.

Creating effective client alerts can be a headache.

You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.

But small changes can make huge differences in client alert quality.

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Topics: Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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