Strategies+: A Blog for Legal Marketers

Virginia Ryan

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DIY Competitive Intelligence, Part 3: Current Awareness

Posted by Virginia Ryan on Mar 7, 2017 10:00:00 AM

Explore Effective Resources for Making Current Awareness Information Available

In this four-part “DIY competitive intelligence” series, the Competitive/Market Intelligence Shared Interest Group hopes readers will learn the ways in which legal marketers can incorporate competitive intelligence (CI) practices into their business development workflows without incurring major costs. The first installment covered research tools, and the second covered company research. In this third post, we explore effective resources and methods for making current awareness information available to law firm decision-makers.

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Topics: Strategies, Technology Management

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!