Time To Develop It
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, dive deep into new business development strategy and avenues, starting with "How to Run Your Law Firm Like a Business," from The Rainmaker Blog.
1. How to Run Your Law Firm Like a Business
You may have become interested in the law as a noble profession, but to break the seven-figure barrier, you must run your law firm like a business. Read more from The Rainmaker Blog.
2. Yelp for Lawyers
No matter how your next potential client learns about you, they are likely to look you up online. And what they find (or don’t find) will play some role in their decision to contact or hire you. Read more on the blog Lawyerist.
3. Five Legal Marketing Trends to Watch
The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. 5-6) did not disappoint. Without ado, here are five marketing technology and social media trends to watch. Read more from Attorney At Work.
4. Rethinking the Legal Ops Model: A Flight Plan for the Future
“Mayday, Mayday, Mayday.” Writing in an article in Corporate Counsel last week, Dan Currell, director of client solutions at Novus Law and Aaron Kotok, legal practice leader at CEB, assessed the state of legal department operations. Their conclusion? The current operating model for legal operations is on a collision course with failure. Read more on The Business of Law Blog.
5. Old Lady Lawyer: There’s No Business Like Business DevelopmentBusiness development, of course. Is there anything else that lawyers think about, worry about, lose sleep over, aside, of course, from not committing malpractice or losing a client? Read more from Above the Law.
Check back weekly for more industry trends from around the Web!