Strategies+: A Blog for Legal Marketers

Competitive Intelligence vs. Market Research

Posted by LMA International on Sep 29, 2015 9:41:00 AM

Many people assume that competitive intelligence is the same as market research. And while they are "kissing cousins," there is a big difference. Leonard Fuld, a pioneer in the field of competitive intelligence and instructor at LMA's Competitive Intelligence Certificate course, held Nov. 3-4 in Cambridge, Massachusetts, gives a snapshot of how the two concepts differ, as well as what you can expect if you're attending the two-day course.

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