Strategies+: A Blog for Legal Marketers

Trendspotting – Content and Client Personas

Posted by LMA International on Oct 8, 2017 8:17:01 PM

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The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on freshening up marketing tactics, starting with"Law Firm Editorial Calendar: A Ket to More Effective Content Marketing" from Good2BSocial.


1. Law Firm Editorial Calendar: A Key to More Effective Content Marketing

Editorial calendars are essential to creating an effective content marketing campaign, but can be applied to any type of publication. There are a number of tools including apps and plugins to help create a strong editorial calendar. Read more from Good2BSocial.

2. Podcast: Creating Client Personas for Better Online Law Firm Marketing

Increase your understanding of what client personas are, why they're important and how to create contnet that helps drive the types of clients you desire for a law firm's website. Listen to the podcast from LawLytics.

3. Six Tips to Keep Your Law Firm's Content Strategy on Track

Two foundational questions conent marketing in law firms should answer include: What do you want to be known for? and whom do you want to know it? If you can answer those questions in each piece of content marketing, you will be able to more easily decide how to deploy tactics. Read more from JDSupra.

4. Power Niche Marketing: Every Client and Every Customer is Different

One size does not fit all when it comes to marketing, especially when it comes to legal marketing. Law is a "personal" service business, and because of that, each customer is different and expects diffrent things. Read more from Above the Law.

5. How to Rev Up Your Law Firm's Revenues in Two Days

If your law firm is not doing what you hope, then you need to do something you haven't tried before. Think about starting a social media page or a blog, if you don't already have one. Read more from The Rainmaker Blog.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!