Strategies+: A Blog for Legal Marketers

Trendspotting – Enliven Your Marketing Plan

Posted by LMA International on Nov 17, 2017 12:24:40 PM

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The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on freshening up your law firm's marketing techniques, starting with "Blogging Helps a Lawyer Think Through Issues — and Share the Answers" from Law.com


1. Blogging Helps a Lawyer Think Through Issues — and Share the Answers

Having a blog that isn't being updated regularily is just as bad as not having a blog at all. If a lawyer can make sure their blog is updated regularily, it can also help them work through issues they way be struggling with or researching. Read more from Law.com.

2. A Guide to Social Media Disclaimers for Lawyers

For the law industry, disclaimers are extremely important, but it may not seem very natural to put a disclaimer on a firm's Facebook page, or write posts in a certain way that adhere to said disclaimer. There are some ways you can protect the law firm and still portray authenticity on social media. Read more from Good2BSocial.

3. Five Ways to Prioritize Your Legal Tech Investments (and Get the Most Bang for Your Buck)

Deciding to adopt new and improved technology can be tricky in the law firm setting. If you can prioritize key investments, then you will be able to more easily decide where your funds will have the greatest impact. Read more from Attorney at Work.

4. Five Ways to Write an Attorney Bio That Clients Will Remember

Lawyer biographies should be memorable. It's estimated that bios garner 80 percent of the traffic on law firm websites. Read more from JD Supra.

5. Shouldn’t Your Firm Start Sharing With the 700 Million Instagram Users?

 With the hundreds of millions of users on Instagram, now is the time that even law firms should include Instagram as part of their overall social media strategy. To use Instagram successfully though, you will have to capitalize on its unqiue quirks. Read more from JD Supra.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!