Figuring out the best way to work with your attorneys and what it is they really want can be one of the biggest challenges for legal marketing and business development professionals at all levels of their career. This issue of Strategies sheds light on the topic through a roundtable of lawyers who give their insight on what they expect from their marketers and how they like to work with them.
Here's a snapshot of what's in this issue:
An Inside Look at Business Development: Attorney Perspectives on Legal Marketing
By Traci Ray
To gain an insider look at what attorneys think, need and want when it comes to working with legal marketers to market their practice, we asked a few attorneys for their perspectives.
Create a Marketing Plan for an Associate (And Get Them to Stick to It!)
By Leigh-Ann Buchanan
An effective legal marketing plan should be authentic, results-oriented, relationship-driven, and combine passion and innovation.
Making History: LMA Annual Conference Recap
This year’s annual conference was one for the record books. See what you missed, or relive those magic moments.
Getting on the "A" List
By Amy Knapp & Aileen Hinsch
Here’s some insight on what you should know when creating a Chambers rankings submission.