Strategies+: A Blog for Legal Marketers

Trendspotting – Freshen Up Your Marketing Approach

Posted by LMA International on Mar 16, 2018 2:21:31 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on business development for law firms starting with "The Largest Oversights in Law Firms’ Marketing," from The National Law Review.


1. The Largest Oversights in Law Firms’ Marketing

Some law firms without the proper insight can make some mistakes when it comes to setting up marketing plans. See which oversights your firm could be making, or use these tips when working with new firm's who need a marketing overhaul. Read more from The National Law Review

2. The New Word of Mouth: Lawyer Ratings and Reviews

Monitoring online ratings and reviews of the lawyers at your firm is vital to their success in the field. Luckily, there are some creative ways you can use these reviews (both the good and the bad!) to grow the firm. Listen to the podcast from Legal Network Talk.

3. Why Is SEO Necessary to Get Your Law Firm Website on the First Page of Google?

When someone needs a lawyer or attorney, many times they do a simple Google search for someone in their area. This is why search engine optimization is so important to any law firm. Read more from The Boca Raton Tribune.

4. Attorney Websites: Five Key Components Of The Best Law Firm Websites

There are always ways to better optimize a website. For law firm websites in particular, some components matter more than on other websites. Read more from Forbes.

5. The Missing Link Of Influencer Marketing

Last year was a big year for influencer marketing. Despite some issues on YouTube to Facebook, influencer marketing is still growing at an alarming rate. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!