Strategies+: A Blog for Legal Marketers

Trendspotting – Innovation in the Legal Industry

Posted by LMA International on Sep 7, 2018 2:30:07 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on innovation and technology tips for your firm, starting with "Law Firm Innovation Takes More Than Talk" from Legal Tech News.


1. Law Firm Innovation Takes More Than Talk

Innovation is at the front of many discussions in law firms and in the industry as a whole, but what is the current state and actual impact of the innovation being done? Read more from Legal Tech News

2. Finding Transformative Legal Technology: A Q&A With Rashmi Chandra of Aetna

Looking to engage more technology in your legal department? Hear from Rashmi Chandra, executive director and head counsel of intellectual property and information technology at Aetna for some tips. Read more from Law.com.

3. Legal Technology News Roundup

Get up-to-date on all of the latest happenings throughout the legal industry in the area of technology and innovation. Read more from Big Law Business

4. Demystifying Legal Technology Trends

Feeling overwhelmed with all of the options and implementation challenges when it comes to legal technology? Listen to this podcast from Legal Talk Network for some tips and tricks for navigating all of the options.

5. Funding Your Legal Tech Initiative Through an Initial Coin Offering

Get some tips based on the Australian legal tech landscape from Stevie Ghiassi, co-founder and CEO of Legaler, a legal tech company focused on advancing the delivery of legal services and expanding access to justice using blockchain technology.  Read more from ABA Journal.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!