A Conversation About Lead Conversions
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the strategies and aspects involved in client acquisition and lead conversion. It all starts with "How You Can Master the Lead Conversion Process" from The Rainmaker Blog.
1. How You Can Master the Lead Conversion Process
When I first started consulting with law firms almost two decades ago, law firm marketing was pretty much in its infancy. Depending on the practice area, firms used traditional methods like Yellow Pages advertising, maybe some TV or billboards and most relied on referrals and word of mouth. Read more from The Rainmaker Blog.
2. What Is Thin Content And How Does It Affect Law Firm Websites?
Content marketing works better than any other kind of search engine optimization with both search engines and potential clients. When done right, it’s sustainable, cost-effective, and efficient. It keeps attorneys from wasting time or money on strategies that don’t attract new clients and that don’t generate revenue for law firms. Read more on LawLytics.
3. Best Way to Maximize Your Law Firm’s Profits
Analysis of a new report on $19.6 billion of approved legal department invoices reveals that to maximize firm profits, partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. The reasons: First, the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent — more than double the 3.6 percent rate increase for partners. Second, firms that provide clients legal services in multiple practice areas charge higher than average rates for most, if not all, of their services. Read more from Attorney at Work.
4. How to Stay Top of Mind With Your Clients and Prospects
How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind for when someone needs to make that call. Read more on Good2BSocial.
5. Lawyers, To Build Your Practice, You Won’t Know Unless You Listen
You’re excited, maybe even a little nervous. You finally have the opportunity to sit down and talk to that one person you want to get close to because you’d love to have him as a client. You know this person could be instrumental in helping you build your practice. You’ve waited for this opportunity for a long time…or maybe you’ve only waited a short time. Read more from Nancy Myrland's blog Myrland Marketing.
Check back weekly for more industry trends from around the Web!