Law Firm Blogging Tips and Insights
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the latest strategies to help amp up your law firm blog. It all starts with "7 Ways to Gain Readers for Your Law Firm Blog" from The Rainmaker Blog.
1. 7 Ways to Gain Readers for Your Law Firm Blog
There are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Read more from The Rainmarker Blog.
2. Law Firm Marketing Checklist for Blogging
An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, a blog serves several purposes. Read more on Good2BSocial.
3. Large Law Firm Blog Success May Require Individual Lawyer Blogs
I was struck by a recent blog post and article by lawyer and global law firm marketing and management consultant, Gerry Riskin, which talked of a law firm’s success being dependent on the success of the firm’s individual lawyers. Read more from Real Lawyers Have Blogs.
4. Writing Your Way to New Business
The other day, I was talking with a coaching client (let’s call him Lawyer A) about some new business he had just received. A lawyer at another firm (Lawyer B) called Lawyer A after reading an article about a substantive issue on Lawyer A’s web bio. Turns out, Lawyer B’s firm is the defendant in a suit involving the issue covered in the article and the firm’s lawyers were planning to represent themselves. After talking with Lawyer A, however, Lawyer B decided to hire the author instead, based on his substantive expertise. Read more on Attorney at Work.
5. No, Social Media Won’t Ruin Your Law Firm’s Brand
Every week I talk with attorneys who are hesitant about using social media to market their law firms. For many of them, it boils down to something like this: "I don’t want to be the kind of attorney you can find on Facebook – my clients are more sophisticated than that," or "Social media isn’t worth my time, and it’s just going to hurt my reputation anyway." Read more from The Lawyer Marketing Blog.
Check back weekly for more industry trends from around the Web!