And Prepare for New Clients
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn about all of the new communications channels and how to use them to develop new clients, starting with "Getting the Right Clients: Just Say No to 'Random Acts of Lunch'" from Attorney at Work.
1. Getting the Right Clients: Just Say No to ‘Random Acts of Lunch’
The popular term “random acts of lunch” pushes a particular hot button for most lawyers. Who hasn’t reflected on their business development calendar and realized that, for the most part, they’ve been haphazardly buying lunch for people in the hope that new business will just “pop up” during conversation? Read more from Attorney at Work.
2. 3 Reasons Law Firms Need More than a Rolodex to Track Relationships
If you listen closely, you may hear law firm marketing and business development professionals refer to their client relationship management systems as “glorified Rolodexes.” With this reference, some professionals are overstating their true beliefs – yet others are completely serious. While a Rolodex is an easy-to-use device used to store contact information, its limited capabilities have been far surpassed by computerized approaches to relationship management. Read more from the Business of Law Blog.
3. Twitter – The People’s News Network – Remains Valuable for Lawyers
With all the financial news about Google, Disney, Salesforce and Microsoft having no interest in buying Twitter, you’d think the social media network was a sinking ship.Not so. Twitter remains valuable to society at large — and to lawyers in particular. Read more on Kevin O'Keefe's blog, Real Lawyers Have Blogs.
4. How Lawyers Can Win at Instagram Stories
In August, Instagram rolled out their new “stories” feature, affectionately referred to as “Snapchat for grown-ups.” We’ve already talked about why you may want to care about this, and how you can use them, so today, I want to look at a couple of accounts who are using IG stories really well now that we’ve had a couple of months to figure them out and talk about what advice you can appropriate from their examples. Read more on Lindsay Griffith's blog, Zen And The Art of Legal Networking.
5. New Stats on Email Marketing Performance Benchmarks for Legal ServicesEmail marketing service provider MailerMailer provides an annual report on email marketing metrics across 34 different industries, including legal services. They recently issued their 2016 report, based on data gathered from 49,000 email campaigns totaling almost 1 billion emails sent between Jan. 1, 2015, and Dec. 31, 2015. Here are the results – and your new minimum benchmarks – for your law firm emails: Read more from The Rainmaker Blog.
Check back weekly for more industry trends from around the Web!