Strategies+: A Blog for Legal Marketers

Strategies+: Off the Shelf

Posted by LMA International on Nov 8, 2016 11:03:06 AM

Check Out What LMA’s Reading This Quarter

Each quarter, LMA identifies must-read books that are considered to be relevant and informative to legal marketing professionals.

THIS QUARTER'S HIGHLIGHTED BOOKS ARE:

How to Win Friends and Influence PeopleBook1.jpg

Author: Dale Carnegie

Publication: 2009

Publisher: Simon and Schuster

ISBN: 978-1-926985015

This best-selling motivational book is based on Carnegie’s belief that success is largely determined by our ability to communicate effectively and manage interpersonal relationships, both at home and at work. The principles explored in this book can be used to develop client service skills and forge sound client relationships.


Managing the Professional Service FirmBook2.jpg

Author: David Maister

Publication: 1997

Publisher: Free Press

ISBN: 978-0-684834313

 With over 10 years of consulting experience, author David Maister’s classic book serves as a guide for employees at professional services firms to deliver outstanding client service. He explores complex topics, from marketing and business development to strategic planning and leadership, in a way that is easy for readers to understand and learn from.


Zombie Loyalists: Using Great Service to Create Rabid FansBook3.jpg

Author: Peter Shankman

Publication: 2015

Publisher: St. Martin’s Press

ISBN: 978-1-137279668

In his book, Peter Shankman lays out a strategy to create what he calls “Zombie Loyalists,” which he describes as enthusiastic customers who become advocates for your services. These types of customers help companies increase customer base, brand awareness and, ultimately, revenue. This book will help you create and leverage these rabid fans.


Book4.jpg

Author: Andrew Sobel

Publication: 2009

Publisher: Wiley

ISBN: 978-0-470380284

Andrew Sorbel provides readers with 10 strategies to develop lasting and trusting client relationships. Based on case studies and best practices at leading firms, this book provides building blocks that can be implemented both at the individual and firm level.

 

 

Topics: Communications

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!