Strategies+: A Blog for Legal Marketers

Trendspotting – Online Marketing Tactics

Posted by LMA International on Jan 26, 2018 4:02:07 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest news surrounding online marketing starting with "What Google's Consumer Insights Report Can Tell Attorneys About Online Legal Marketing" from LawLytics.


1. What Google's Consumer Insights Report Can Tell Attorneys About Online Legal Marketing

In a new report on consumer behaviors, your potential clients continue to be curious, and they're using Google to answer their questions. Read more from LawLytics.

2. What Facebook News Feed Changes Mean for Your Law Firm

Earlier this month, Facebook announced some large changes to the algorithms that create users' newsfeeds. Learn how it may impact your law firm from Good2BSocial.

3. Local SEO Tips for Attorneys

Becoming proficient at local search engine optimization (SEO) can be vital to an attorney's success. Learn some tips on how to use SEO most effectively on The Rainmaker Blog.

4. Podcast: Five Ways to Write Client-Focused Law Firm Website Content

Creating the right kind of content online can be vital, and making content client-focused is one more way to help potential clients know you're in it for them. Listen to the podcast from LawLytics.

5. Why and How to Perform a Law Firm Content Audit

In addition to creating great content, regularly performing an audit of your content can help make sure content is performing as well as it can. Read more from Good2BSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!