Strategies+: A Blog for Legal Marketers

Trendspotting – Optimize Your Online Marketing

Posted by LMA International on Nov 10, 2017 4:24:00 PM


The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on online marketing in the law industry, starting with "How to Market Your Law Firm in Today's Online World" from Attorney at Work.

1. How to Market Your Law Firm in Today's Online World

With the constant shifting of online marketing tactics, it's vital to stay up to date. Adding and updating content regularly as well as managing your reputation are two tactics to use to stay ahead of the game. Read more from Attorney at Work.

2. Give Me an 'S' — The Missing Ingredient in Law Firm Content Marketing

Regardless of if you're about to hit "send" on a blog, email alert or newsletter, ask yourself if the content is worthy of your subscribers' time. More often than you may think, law firms are executing content without a set strategy. Read more from

3. Employee Advocacy Social Media Tools for Law Firms

There's no doubt that employee advocacy on social media can increase likes and shares, but many law firms aren't using this tool to its fullest potential. Read more from Good2BSocial.

4. Ethically Outsourcing Social Media Management

As firms continue to grow, outsourcing various tasks is a must, but when thinking about outsourcing social media mangement, there are many potential ethical issues that can arise. Read more from Attorney at Work.

5. How to Get Your Law Firm Started With Semantic Search and SEO

Semantic search is heavily responsible for improving many of the search results we see on the internet. Learn exactly what semantic search is and how to get it started in your law firm. Read more from Good2BSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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