Strategies+: A Blog for Legal Marketers

Applying Intelligence to All Aspects of Law

Posted by Patrick Fuller on Apr 18, 2017 10:00:00 AM

Using Artificial Intelligence Across Firm Roles

Artificial intelligence (AI) deals with giving machines and software the appearance of human intelligence. By that definition, the legal profession poses a challenge for AI, as, often, the answers to legal questions are not definitive, but rather more nuanced interpretations and judgments of a law.

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Topics: Strategies, Technology Management, Business Development

Trendspotting - It's A Process

Posted by LMA International on Apr 14, 2017 10:00:00 AM

A Conversation About Lead Conversions

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the strategies and aspects involved in client acquisition and lead conversion. It all starts with "How You Can Master the Lead Conversion Process" from The Rainmaker Blog.

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Topics: Trendspotting, Client Services, Business Development

2017 LMA Annual Conference Session Recaps – Pre-Conference Programs

Posted by Mike Carrozzo on Apr 12, 2017 10:00:00 AM

Relevant Pre-Conference  Educational Highlights

The 2017 LMA Annual Conference on March 27-29 in Las Vegas was brimming with valuable, relevant education for conference attendees.

Even before the conference kicked off, attendees participated in immersive workshops. Take a look at some of the pre-conference program recaps and be on the lookout for more session recaps coming soon!

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Topics: Strategies, Technology Management, Marketing Management and Leadership, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!