Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 13 - BoK and Technology Management

Posted by LMA International on Jun 15, 2017 12:38:44 PM


The latest installment of the Body of Knowledge podcast series is now live! In this episode, host Julie Kaplan (Greenberg Traurig) and panelists Adam Stock (Allen Matkins) and Richard Marsolais (Jaffe Raitt Heuer & Weiss) cover the Technology Management domain. Listen in as they discuss everything from leveraging data from marketing technology to trends in effective law firm websites. 

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Topics: Technology Management, Podcast

Rebranding 101: Managing the Project [Part 3]

Posted by Jacqueline Madarang and Kelly Schrupp on Jun 13, 2017 4:30:59 PM

Learn How to Optimally Manage a Rebranding Project

In November 2014, our firm Bradley Arant Boult Cummings LLP embarked on a website redesign, and several months later, at the request of our marketing and business development committee, we undertook a firm-wide rebranding. Approximately 20 months later, we had met our milestones and launched our new, singular name brand, “Bradley,” as well as our new website. There were successes and setbacks along the way, but in the end, we triumphed. Having come out the other end of this makeover, we would like to share what we learned along our journey in a three-part series, to help other legal marketers and law firm professionals apply the knowledge to their own large-scale marketing projects.

In the first installment of our Rebranding 101 series, In the first installment of our Rebranding 101 series, we wrote about whom to bring to the table at the outset of your law firm’s rebranding effort; and in the second, we discussed what parties to include in the rollout of your new brand. In the final article in our series, we discuss how to manage a project of this magnitude, including defining the scope, setting a budget and establishing a timeline in a way that allows for some degree of flexibility. 

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Topics: Strategies, Rebranding, Collaboration

Trendspotting – The Text Frontier

Posted by LMA International on Jun 9, 2017 12:00:00 PM

Reinvent How You Reach Audiences

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on digital and content marketing, beginning with "Is Text Messaging The Next Frontier In Marketing For The Legal Industry?" from Forbes.

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Topics: Trendspotting

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!