Strategies+: A Blog for Legal Marketers

Doing CI Right in the Law Firm: Correctly Extracting Value

Posted by Dr. Ben Gilad on Sep 11, 2018 1:27:14 PM

Focus on competitive intelligence's use to filter or reduce noise.

If done right, competitive intelligence (CI) is a powerful competency. In this three-part series, we are discussing the three pillars of a successful CI strategy. Previously, we shared the first and second pillars on defining the right scope and hiring the right people, respectively. In part three, we are tackling using CI to correctly extract value.

Many law firms pay large sums of money to subscribe to databases and legal news from a few vendors. However, no human can actually process or use all the information bombarding lawyers or their marketers.

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Topics: Marketing Management and Leadership

Trendspotting – Innovation in the Legal Industry

Posted by LMA International on Sep 7, 2018 2:30:07 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on innovation and technology tips for your firm, starting with "Law Firm Innovation Takes More Than Talk" from Legal Tech News.

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Topics: Trendspotting, Marketing Management and Leadership

Law Firm Experts Reveal How They Use Data Analytics

Posted by Mike Mellor on Sep 6, 2018 4:49:55 PM

Real-time insights can drive business development — if leveraged well.

This article aligns with the focus of the July/August issue of Strategies magazine: technology.

“It is when you combine rich data and thoughtful people that accurate and fully developed information emerges.”

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Topics: Technology Management

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!