Strategies+: A Blog for Legal Marketers

Trendspotting – Recruiting and Hiring in the Millennial Age

Posted by LMA International on Jul 6, 2018 3:16:25 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on recruiting and hiring in the age of millennials, starting with a white paper shared by LMA Western Canada "A Booming Force in Law: The Millennial Lawyer" from Cubicle Fugitive.

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Topics: Trendspotting, Marketing Management and Leadership

Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach

Posted by Guy Alvarez on Jul 5, 2018 12:41:32 PM

Focus your attention more narrowly and track results more precisely.

When a law firm’s marketing activities don’t have a particular focus, the messages become blurry and less effective. A campaign-driven marketing approach can keep things clear.

A campaign-driven marketing approach focuses on individual marketing campaigns that enable law firms to target their efforts on their primary business development goals and effectively measure the success and impact of those efforts. Within campaign-driven marketing, law firms select specific practice areas, target specific personas or focus on specific legal topics or issues. This approach enables firms to focus their attention more narrowly and track results more precisely, helping them gain a better understanding of the return on investment of their marketing efforts and plan their budget and resources more effectively in the future.

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Topics: Marketing Management and Leadership

LMA Podcast: Episode 32 — Being Deliberate With Professional Development

Posted by LMA International on Jun 28, 2018 5:34:35 PM

How do you become the legal marketer every firm wants? The answer is likely through professional development, which is the focus of LMA's May/June 2018 issue of Strategies.

In this episode of StrategiesLIVE!, the May/June editor, Amber Bollman, business development manager at Barnes & Thornburg, LLP, in Indianapolis, talks to Kate Harry Shipham, principal at KHS People, a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and unique challenges legal marketers face with this task. 

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Topics: Marketing Management and Leadership, Business Development, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!