Strategies+: A Blog for Legal Marketers

DIY Competitive Intelligence: Company Research

Posted by Benjamin Brighoff on Feb 8, 2017 10:57:02 AM

Part II of the Competitive Intelligence Series

In this second installment of our four-part competitive intelligence (CI) series, we look at one of the basic CI functions: company research. Clients prefer law firms that educate themselves in their clients’ businesses. This is true for potential clients as well as established ones.

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Topics: Strategies, Client Services, Business of Law

Trendspotting - You Need a Team to Succeed

Posted by LMA International on Feb 3, 2017 5:38:48 PM

 

Getting the Firm Involved in Legal Marketing 

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn new insights to get even your lawyers involved in your legal marketing strategies, starting with "Marketing Legal Services: It’s Everybody’s Job" by The National Law Review.

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Topics: Trendspotting, Marketing Management and Leadership

LMA Podcast: Episode 05 - BoK and Communications

Posted by LMA International on Feb 2, 2017 4:00:24 PM

 

Tune in to the latest installment of the Body of Knowledge podcast, which covers the Communications domain. This episode, hosted by Wendy Bernero (Bernero & Press LLC), who is joined by panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg), dives deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. Listen in as Bernero, Ahner and Bollman deliver advice around:

  • defining your fundamental messaging, gaining buy-in from your firm’s attorneys and rolling out that messaging both internally and externally;
  • streamlining a law firm’s messaging across all platforms, both internal and external; and
  • establishing messaging that aligns with the firm’s strategic plan, client service commitments and areas of focus for business development.

The plethora of communication tools and outlets available today has increased the need for structure and discipline around your firm’s messaging. Tune in to this podcast to gain the critical knowledge you need to deliver the best communications firm-wide.

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Topics: Communications, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!