Episode two in the Body of Knowledge (BoK) series is here! With an introduction from host Ian Turvill, listen as members of the Education Advisory Council discuss the Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
To learn more about the Body of Knowledge, visit LMA's website.