This week we debut the Strategies LIVE! podcast with The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations.
This podcast carries forward the theme of the July/August 2017 issue of Strategies magazine on the topic of Media and Public Relations. For more information about Strategies, please go to www.legalmarketing.org/strategies
We’ve all heard the platitudes: “tell, don't sell” or “more show, less tell” or even “everybody loves a good story.” If you want to sell your product/service, vision or ideas, you must recognize the power and importance of great storytelling.
“Storytelling” has received a lot of buzz, but what does this really mean for legal public relations professionals?
Host Erin West, the Media Relations & Communications Manager, with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss how to move beyond the trite and cliché, embrace narrative elements, and effectively leverage this essential PR tactic. websites.
To learn more about the Body of Knowledge, visit LMA's website.