The focus of the November/December issue of Strategies, is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to help with evaluating the client experience and seeking feedback on their performance.
In this Strategies LIVE! podcast, Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss how legal marketers can play a strategic role.
The focus of this episode is on client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.