The January/February issue of Strategies magazine focuses on the ways in which to develop as a leader in legal marketing/business development. The issue offers a variety of perspectives coming from many different voices across the industry. One such voice is Scott Westfahl, the faculty director of Harvard Law School (HLS) Executive Education, author of the article titled "Fostering an Innovative Culture."
In this episode of the Strategies LIVE! podcast, Nathan A. Darling, chief business development and marketing officer with Beveridge & Diamond, P.C., sits down with Scott to dig into this topic in greater detail. Don’t miss this riveting discussion that explores unique ways that legal marketing leaders can add tremendous value and help foster a culture of innovation at their firms.