The Future is Clear
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest legal marketing technology, reporting tools and analytics, starting with "5 Law Firm SEO Predictions for 2017" by LawLytics.
1. 5 Law Firm SEO Predictions For 2017
The start of a new year is a good time to start fresh. It’s also a good time to consider what the next 12 months may bring and how that could affect your online law firm marketing strategy. Below, we make our predictions for law firm SEO in 2017. Read more from LawLytics.
2. 6 Tips to Cleaner Law Firm Financials in 2017
Every New Year offers a clean slate to do things better in the future. For solo and small firm attorneys, this is especially true when it comes to managing the firm’s year-end accounting process. According to Tyler Chapman, financial analyst and business valuation professional for LexisNexis, simply putting a few efficiencies in place throughout the year can help attorneys get a better handle on the year-end financial process and position them to succeed in the upcoming tax season and the entire year. Read more on Business of Law Blog.
3. Client Satisfaction Surveys: Five Quick Questions to Ask
Lawyers often resist the idea of conducting client satisfaction surveys: They don’t believe people will be honest unless they have complete anonymity, and they don’t believe clients will take the time to complete the survey. Read more from Attorney at Work.
4. Legal Tech Companies Make Selling to Law Firms Tough on Themselves
Many legal tech companies bemoan the difficulties of selling technology to law firms when law firms are so far behind the times. In reality, it’s the legal technology companies which make it tough on themselves by using outdated marketing, sales and business development methods. Read more on Kevin O'Keefe's blog Real Lawyers Have Blogss.
5. 5 Common Mistakes Attorneys Make That Kill Their Lead Conversion Rate
If your lead conversion rate isn’t where you think it should be, don’t automatically blame it on the quality of your leads. It just may be that you are committing one or more of the following common mistakes attorneys make when following up with leads. Read more from The National Law Review.
Check back weekly for more industry trends from around the Web!