How Lawyers Are Natural-born Salespeople
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how help your lawyer use their sales skills to help with your client aquisition strategy and more, starting with "Reframing the Selling of Legal Services: Natural Born Sellers," from The National Law Review.
1. Reframing the Selling of Legal Services: Natural Born Sellers
For a long time, law firms could get by on a reputation. Work would flow because of who they were and the name they had built over decades of providing quality legal services. Times have changed, and that is not how it works anymore. Read more from The National Law Review.
2. Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention on Social Media
If there’s one thing that’s clear about the new administration, it’s that it has drawn full attention to Twitter. There are many who think not in a good way. But Twitter can be used by lawyers to do good things for their visibility online. Read more on The Rainmaker Blog.
3. Congratulations On Your New Legal Software! Now What?!
Set the stage for getting everyone affected by the change, from leadership to staff, working on the same page with these 9 tips for a successful software implementation. While the tips are based on our expertise helping implement CounselLink for our Enterprise Legal Management (ELM) clients, organizations of every type and size will find them useful for maximizing their success with new software. Read more from Business of Law Blog.
4. Retain Associates with Marketing/BD Training
For firms that are only interested in associates cranking hours until they get burned out, this post is not for you. More likely it is for medium to smaller firms who really want to build their firm; and want it to survive with new rainmakers as partners age. Read more on the Legal Marketing Blog.com.
5. Law Firm Reviews & Recommendations That Attract New Clients
Do you display recommendations on your law firm website? Have you been actively collecting recommendations and reviews from happy clients? Have you been keeping an eye on your online reputation? If you haven’t been thinking about the importance of recommendations and reviews of your law firm, it’s time to start. Read more from LawLytics.
Check back weekly for more industry trends from around the Web!