The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media strategies and tips, starting with "Can You Be Both Effective and Authentic on LinkedIn?" from the LMA Northeast Region.
1. Can You Be Both Effective and Authentic on LinkedIn?
Staying active on LinkedIn and other social media is extremely important to maintaining a personal brand in the legal industry. However, the type of content you share has pros and cons. Read more from the LMA Northeast Region.
2. Survey Says: Lawyers, Your Social and Digital Content Needs To Improve
The 2018 State of Digital and Marketing Content Survey was released, and this year's survey touched on top content characteristics that attract people on social media, types of content to produce, top sources of content that are most valued and much more. Read more from JD Supra.
3. Common Social Media Traps for Law Firms
Many law firms have tried social media and either found little success from it, or found it to be too overwhelming. See four common traps that can lead to a less-than-pleasant social media experience. Read more from The Lawyers Daily.
4. The Secret Sauce to Effective Social Media Marketing for Lawyers and Law Firms
Hear from Stephanie Marrone on tips to effectively engage with clients, prospects and other key influencers through the use of social media. Some of these strategies include, reuse and re-purpose everything and create once, publish everywhere. Read more from JD Supra.
5. With Facebook’s Purchase of Bloomsbury AI, Legal Misses a Tech Opportunity
Learn about how the legal industry may have missed its opportunity to help curb "fake news" content by not purchasing Bloomsbury AI, a natural language processing technology startup that can flag suspicious content online. Read more from Legal Tech News.
Check back weekly for more industry trends from around the web!