Stay Fresh Throughout 2017
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover how you can stay fresh — from technology to content marketing strategy — in 2017, starting with "Strategic Planning in Law Firms: Essential Steps for Success" by The National Law Review.
1. Strategic Planning in Law Firms: Essential Steps for Success
Law firms doing the “same old thing” isn’t going to work anymore. Despite all the legal industry changes discussed in Part 1 and Part 2 of this series, 66% of Managing Partners report that their law firm’s strategy has not changed. Read more from The National Law Review.
2. Combatting the Zombiefication of Legal Content Marketing with Breakthrough Storytelling
Zombies may not be the biggest threat facing our friends on TWD at the moment, but it turns out that zombie-thinking IS the biggest threat facing our content marketing efforts in the legal industry. Read more on Zen: The Art of Legal Networking.
3. Five Tech Tools Every Lawyer Should Be Using
Whether you’ve been practicing for one year or 25 years, you’ve likely come across an array of emerging tech tools and services designed to help you improve your law practice. As the industry moves forward, it’s essential for competitive lawyers to invest wisely. Read more from Attorney at Work.
4. Prospering With Review Marketing For Lawyers In 2017
We can all thank Amazon.com for changing the way that Americans make decisions. It pioneered easy online reviews of products, services, delivery and customer service. Clients today are presented with heart, star, thumbs up, and number ratings on nearly everything. Read more on LawLytics.
5. Secrets to Creating a Successful Law Firm Blog
A law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results because, when done right, it is the best way to push fresh content into the search engines. In addition, social media research by HubSpot shows that companies with blogs generate 67% more leads than companies that do not have a blog! Read more from The Rainmaker Blog.
Check back weekly for more industry trends from around the Web!