Strategies+: A Blog for Legal Marketers

Trendspotting – Strengthen Your Social Media Tactics

Posted by LMA International on Mar 2, 2018 2:45:05 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on social media strategies for law firms starting with "Influencer Marketing for Law Firms," from Good2BSocial.

1. Influencer Marketing for Law Firms

One way to increase the reach of thought leadership that is posted on your law firm's blog is to utilize influencer marketing. Influencer marketing may seem like a stretch for the law industry, but working outside of the box could have a positive impact on business. Read more from Good2BSocial.

2. It's Time to Develop Your Crisis Communications Plan

Crisis communications are extremely important in any business, and social media should play a large role in your plan. Read more from The New York Law Journal

3. Why Your Facebook Organic Reach Will Drop and Why It Doesn’t Matter

Tracking your law firm's stats on social media is an extremely important part of your company's marketing efforts. But, be aware that Facebook recently changed how it calculates the organic reach of pages. Read more from Good2BSocial.

4. How to Encourage Customer Advocacy on Social Media

The value of social media is typically not seen just from posting to your law firm's social media page, it's from your customers organically advocating for your brand.  Read more from Ad Week.

5. Law Firm Analytics: Measuring Your Digital Marketing Efforts

Learn some tips when it comes to analytics in social media in order to keep your law firm on track. Read more from Good2BSocial.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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