Insider Tips and Advice for Legal Marketers
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, hear from the experts about future strategies and general industry advice starting with "Using the Psychology of Gamification to Increase Business Development Engagement" from Practice Pipeline.
1. Using the Psychology of Gamification to Increase Business Development Engagement
The concept of gamification has been growing in the technology world for years, and many businesses are adapting game systems to increase workplace productivity in a multitude of different initiatives. From marketing outreach to business development, gamification can add structure and engagement to initiatives that can otherwise be lackluster and hard-to-track. Read more from Practice Pipeline.
2. CMO Best Practices: Some Tips to Make a Really Tough Job a Little Easier
The issues that I confronted a dozen years ago when I became a CMO for the first time are very much the same issues that my CMO brothers and sisters face today. Irrespective of whether you've had decades of experience or not, the job is tough. Well, the job is relatively easy, but ensuring that your team members get all the credit and your firm hits its success metrics, while maintaining your visibility and growing your perceived value, remains very much a challenge to even the most seasoned professionals. Read more on Law Journal Newsletters.
3. Should Law Firms Consider Outsourcing their Content Marketing?
Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all industry segments, for B2B and B2C law firms alike. Read more from Good2BSocial.
4. Large Law’s Not-So-Secret Weapon In Marketing And BD: The Library
Marketing in large law used to be more about art than science. Over the last decade, the definition of success for large-law marketing teams has markedly changed. Partners winning awards and being quoted in legal trades still qualifies as marketing success, but it’s no longer enough. Read more on Above the Law.
5. 6 Factors for Successful Newsletters
Relationship management is one of the bedrocks of content and digital marketing. Yet, most law firms neglect to strategize just how they will engage targets and cultivate relationships through their content and digital marketing efforts. In fact, one of the most essential elements of relationship management – the e-newsletter – is largely an untapped tactic for many law firms. Read more from Jaffe.
Check back weekly for more industry trends from around the Web!