Strategies+: A Blog for Legal Marketers

Trendspotting - Surviving the 'Reachapocalypse'

Posted by LMA International on Jan 6, 2017 11:49:12 AM

 How Companies Will Use Social Media In 2017 by Fast Company

Overcoming the Social Media Paradox In 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the predicted upcoming trends in law firm social media, starting with "How Companies Will Use Social Media In 2017," by Fast Company


1. How Companies Will Use Social Media In 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.   Read more from Fast Company.

2. SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys

According to the ABA, 78 percent of attorneys are on several social media networks. However, many are not using them correctly. Read more on The Rainmaker Blog.

3. 5 Social Media Trends That Will Dominate 2017

Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017. Read more from Forbes.

4. Will Twitter Replace Press Releases and Press Conferences for Law Firms?

Last week a friend asked on Facebook what we thought about President-elect Trump tweeting the possibility of a nuclear arms race with Russia. Was it appropriate for a world leader to be tweeting on such sensitive matters? Read more on Kevin O'Keefe's blog Real Lawyers Have Blogs.

5. Five Quick Tips for Mastering Social Media

If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Read more from Attorney At Work.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!