Getting the Firm Involved in Legal Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn new insights to get even your lawyers involved in your legal marketing strategies, starting with "Marketing Legal Services: It’s Everybody’s Job" by The National Law Review.
1. Marketing Legal Services: It’s Everybody’s Job
Ahead of the The National Association of Minority & Women Owned Law Firms meeting in Fort Lauderdale in February; the National Law Review had the opportunity to speak with Jeffrey Fox, author and founder of Fox and Company, a marketing consultancy firm. Fox will be presenting at the conference, and he was kind enough to share his insights into the legal industry and how to market legal services. Read more from The National Law Review.
2. 10 Things Your Entire Law Firm Should be Doing to Market Your Legal Services
Law firms rarely ever fail for lack of talent. They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. Read more on The Rainmaker Blog.
3. Four Key Questions Your Competitors Can Answer for Your Firm
Early on in my legal career, I learned something about law firms that has stuck with me. Law firms don’t want to be first. But they want to be first to be second. Bearing that in mind, the importance of keeping an eye on what your competitors are up to cannot be undervalued. Read more from Lindsay Griffith's blog Zen and the Art of Legal Networking.
4. Twitter Tactics: Engaging Others to Help Build Your #Brand
Your brand is what people think about your law firm, and Twitter is an excellent place to build your brand. When it comes to projecting your image on Twitter, you must do more than set up an account. You must use it. You must engage others with it. Read more on Lawyerist.
5. Business Development: It’s All Been Said Before
Don’t you think we’re repeating ourselves? Every morning, it seems, I receive an email with hot tips for business development featuring an interview with some anonymous partner at some equally anonymous firm. Read more from Above the Law.
Check back weekly for more industry trends from around the Web!