Strategies+: A Blog for Legal Marketers

Trendspotting – The Latest In Artificial Intelligence

Posted by LMA International on Nov 2, 2018 5:35:53 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on artificial intelligence, starting with "Disrupting the Billable Hour Model with Artificial Intelligence" from CIO Review.


1. Disrupting the Billable Hour Model with Artificial Intelligence

Artificial intelligence in law firms has doubled in the past two years. Because of this though, lawyers are now using AI solutions to work more efficiently instead of passing off the labor-intensive work to junior associates. Read more from CIO Review.

2. Machine-Learning Algorithm Beats 20 Lawyers in NDA Legal Analysis

In the early days of machine learning, many of the jobs getting displaced by robots are menial labor, but now as learning algorithms are becoming more sophisticated, positions that require more background education could be replaced by automation. Read more from TechSpot.

3. The Great Legal Paradox

When working with lawyers new to the field whose first language is not English there is a gap when it comes to the legalese that continues being used among experienced English-speaking lawyers. AI does how the power to assist in these stations. Read more from CDR.

4. What’s Artificial About Ethical AI In The Legal Industry? Everything.

With the rise of AI use it's vital to understand both the positive and negative effects of the technology. When designing an AI system firms must keep this in mind. Read more from Above the Law.

5. Law Firms, Say Hello to Your Robot Lawyer

There are many ways AI can benefit the legal industry. One way is through e-discovery using predictive coding. Read more from Bigger Law Firm.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!