New SEO & Social Insights for your Legal Marketing Strategy
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the latest law firm SEO and social media strategies to include in your next successful campaign. It all starts with "An SEO Checklist for Law Firms" from Good2BSocial.
1. An SEO Checklist for Law Firms
Search engine optimization (SEO) is an essential part of any effective online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. Read more from Good2BSocial.
2. With Change Afoot at Law Firms, Lawyers Need to Market Themselves
Are individual lawyers relying too much on their law firm’s marketing professionals, as opposed to taking charge of their own marketing? Read more on Real Lawyers Have Blogs.
3. 8 Key Factors for Getting on the First Page of Google
Getting on the first page of Google is every marketer’s mission. That’s because current research shows that most people — 94%! — won’t look beyond the first page of their Google search results. So acquiring that piece of rare real estate is key if you want to build a strong online presence for your law firm. Read more from The Rainmaker Blog.
4. 5 Tools Attorneys Should Consider Adding To Their Technology Stack
Between managing a law firm, taking control of their online marketing, and the actual practice of law, lawyers often play many roles and often have many added responsibilities outside of being a lawyer. But, using the right tools can make these kinds of responsibilities easier. Good tools can help attorneys run more efficient and more effective law firms. Read more on LawLytics.
5. Social Media & Lawyers: You’re Asking the Wrong Question
If you’re a long time reader of Zen, you’ll know that I’m a big fan of social media. I’m not here today to tell you that it’s the right tool for everyone – any more than I would tell you that public speaking or writing articles or attending networking events is the correct tool for everyone. But I AM here today to tell you that you’re asking the wrong questions about it. Read more from Zen: And The Art of Legal Networking.
Check back weekly for more industry trends from around the Web!