Strategies+: A Blog for Legal Marketers

Trendspotting – Tips for Digital Marketers

Posted by LMA International on Nov 3, 2017 5:41:00 PM


The Latest in Legal Marketing

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on the latest tips you can implement in your career, starting with "Referrals Remain Leading Ways Lawyers Get Clients, per Legal Trends Report," from Above the Law.

1. Referrals Remain Leading Ways Lawyers Get Clients, per Legal Trends Report

Though online marketing to gather referrals sounds like the way to go, more people would prefer to choose a lawyer by a referral from a friend, relative or another lawyer than any other method. Read more from Above the Law.

2. Top Free Image Resouces for Blogging, Media and Marketing Materials

Working in the legal marketing space, you may have found yourself struggling to find the perfect images to go along with blog posts, markting materials or social media updates. There are some free image resources to tap into to make that decision easier. Read more from Good2BSocial.

3. Are You Too Focused on Law Firm Website Design?

 A good law firm website is vital to success, but it should be balanced and be easy to use. Avoid excessive bells and whistles on a website that could turn a potential client off. Read more from LawLytics.

4. A Lawyers Guide to Getting Started With YouTube Marketing

YouTube marketing can be influential, but is often overlooked. If you've ever considred advertising on Youtube, read more from Good2BSocial.

5. Two Key Reasons Why You Should be Checking for Fake News in Your Research

In the business of law, separating fact from fiction is extremely important. Now more than ever, incorrect facts can pop up just about anywhere. Read more from LexisNexis.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!