Strategies+: A Blog for Legal Marketers

Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Marketing Management and Leadership, Business Development, Communications

Trendspotting - Get Down to Business

Posted by LMA International on Mar 3, 2017 5:28:06 PM


Overcoming Your Business Development Challenges

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how to focus on fixing your business development mistakes and improve your strategy for the future, starting with "5 Reasons Your Business Development Ins't Working - And How You Can Fix It" from JD Supra Perspectives.

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Topics: Trendspotting, Business Development

Law Firms Can Learn How to Adapt From Accounting Firms

Posted by Andrea K. Stimmel on Feb 22, 2017 10:00:17 AM

Q&A with James Stapleton, Chief Business Development and Marketing Office of Dickinson Wright

Studies of the legal services sector reveal what law firm leaders know only too well: Growing revenue is, and will likely continue to be, a significant challenge. The decline in demand has been attributed to factors beyond firms’ control, such as the fallout from the 2008 recession; stagnant or shrinking business sectors and markets; and the loss of clients through mergers, acquisitions and bankruptcy. In response, many companies slashed legal spend and shifted some legal services to offshore firms. Law firms can no longer continue do business as usual.

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Topics: Strategies, Technology Management, Business of Law, Business Development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!