Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 37 — Cultivate BD Expertise in Your Firm

Posted by LMA International on Oct 12, 2018 11:13:36 AM

 

With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Join Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, to learn how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.

For more resources on how to cultivate the BD expertise in your firm, see the book discussed on this podcast at snowballsystem.com and the free video training discussed at createdemandcourse.com.

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Topics: Podcast, Business Development

LMA Podcast: Episode 35 — Competitive Intelligence Within Legal Marketing

Posted by LMA International on Aug 16, 2018 4:31:50 PM

 

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive intelligence and how to implement it at your firm to stand apart. Join us the the 2018 LMA Competitive Intelligence Certificate program to learn more about CI. .  

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Topics: Podcast, Business Development

LMA Podcast: Episode 34 — How to Achieve Your Best (Lawyers and Law Firms)

Posted by LMA International on Jul 26, 2018 11:40:27 AM

 

In the latest installment of the LMA podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.

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Topics: Podcast, Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!