Strategies+: A Blog for Legal Marketers

Applying Intelligence to All Aspects of Law

Posted by Patrick Fuller on Apr 18, 2017 10:00:00 AM

Using Artificial Intelligence Across Firm Roles

Artificial intelligence (AI) deals with giving machines and software the appearance of human intelligence. By that definition, the legal profession poses a challenge for AI, as, often, the answers to legal questions are not definitive, but rather more nuanced interpretations and judgments of a law.

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Topics: Strategies, Technology Management, Business Development

Trendspotting - It's A Process

Posted by LMA International on Apr 14, 2017 10:00:00 AM

A Conversation About Lead Conversions

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the strategies and aspects involved in client acquisition and lead conversion. It all starts with "How You Can Master the Lead Conversion Process" from The Rainmaker Blog.

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Topics: Trendspotting, Client Services, Business Development

Wooing the Gator: Aligning Behavioral Economics With Legal Marketing

Posted by Mike Carrozzo on Apr 7, 2017 2:53:01 PM

How to Tap Into Your Clients' Decision-Making Process

Behavioral economics is a method of analysis that explores why people make irrational decisions at times, and why and how their behavior does not follow the predictions of economic models. For legal marketers, understanding the principles of behavioral economics and how people ultimately make decisions can help elevate their role in helping to drive more strategic relationships for their firms.

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Topics: Strategies, Business Development, Communications

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!