Strategies+: A Blog for Legal Marketers

DIY Competitive Intelligence Part 1: Research Tools

Posted by LMA International on Jan 11, 2017 12:37:05 PM

Simple Intelligence Tools To Get Your Firm Ahead 

Competitive intelligence (CI) involves researching, gathering and distributing information related to a client, prospect, product or competitor in order to aid decision-makers in strategic planning. In a law firm setting, this often translates to client intelligence, or analyzing information about prospective or current clients for business development and cross-selling purposes.

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Topics: Client Services, Technology Management, Business Development

Top Five Registered Webinars of 2016

Posted by LMA International on Dec 27, 2016 8:31:02 AM

Get Legal Marketing Insights to Prepare You for the New Year

Webinars were big for LMA in 2016: This past year saw a year-over-year growth of over 100 percent from 2015. Members were offered over 45 webinars to choose from in 2016 compared to the 23 in 2015, and the interest keeps on growing — as does our understanding of what topics in which you are most interested. The following is a list of the top five registered webinars of 2016; you can expect more of this kind of content in 2017! Click on the titles of these webinars to access their archived recordings, and to see a list of all recordings, we invite you to peruse the Webinar Archives.

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Topics: Business Development, Communications

LMA Podcast: Episode 03 - BoK and Business Development

Posted by LMA International on Dec 22, 2016 10:59:00 AM

 

Episode two in the Body of Knowledge (BoK) series is here! With an introduction from host Ian Turvill, listen as members of the Education Advisory Council discuss the Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.

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Topics: Business Development, Podcast

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!