Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM


The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

Read More

Topics: Business of Law, Podcast

What Do Your Clients Want? Ask Your New Friends in Legal Procurement

Posted by Dr. Silvia Hodges Silverstein on Sep 28, 2016 9:45:46 AM

Legal Procurement Professionals Growing as Influencers

By Dr. Silvia Hodges Silverstein 

An increasing number of companies today involve procurement when selecting outside counsel and ancillary legal services providers. This is particularly true for companies with significant legal spend and in regulated industries; banks, insurances and pharmaceutical companies were among the first to bring in procurement professionals. Now, many Fortune 500 companies and international equivalents bring in legal procurement to support the legal department cut costs, ensure quality and drive efficiency in legal services.

Read More

Topics: Business of Law, Business Development

Brexit: Next Steps for Law Firms

Posted by Chris Hinze on Aug 16, 2016 11:54:02 AM

What Steps Are Firms Taking for Brexit?

By Chris Hinze

On June 23, 2016, British citizens voted by a tight margin of 52 percent to 48 percent to leave the European Union (EU). The referendum result was unexpected — opinion polls and early indications of the results on the evening of June 23 were that the United Kingdom (UK) would “remain.”  

Read More

Topics: Business of Law

Subscribe to Blog RSS

About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!