Strategies+: A Blog for Legal Marketers

Trendspotting - Embracing Change

Posted by LMA International on Feb 10, 2017 4:58:38 PM

 

How to Make Room to Grow

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover all of the ways that legal marketers are advancing in the industry with the latest tools, insights and strategies, starting with "Top 3 Characteristics of High-Growth Law Firms" by The Rainmaker Blog.

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Topics: Trendspotting, Technology Management, Business of Law, Marketing Management and Leadership, Business Development

DIY Competitive Intelligence: Company Research

Posted by Benjamin Brighoff on Feb 8, 2017 10:57:02 AM

Part II of the Competitive Intelligence Series

In this second installment of our four-part competitive intelligence (CI) series, we look at one of the basic CI functions: company research. Clients prefer law firms that educate themselves in their clients’ businesses. This is true for potential clients as well as established ones.

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Topics: Strategies, Client Services, Business of Law

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM

 

The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

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Topics: Business of Law, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!