Strategies+: A Blog for Legal Marketers

Trendspotting - It's A Process

Posted by LMA International on Apr 14, 2017 10:00:00 AM

A Conversation About Lead Conversions

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the strategies and aspects involved in client acquisition and lead conversion. It all starts with "How You Can Master the Lead Conversion Process" from The Rainmaker Blog.

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Topics: Trendspotting, Client Services, Business Development

Trendspotting - Content for Your Clients

Posted by LMA International on Apr 10, 2017 9:10:45 AM

Using Content and Customer Service to Keep Clients Happy

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the basic aspects necessary to keep clients happy, including what types of content to showcase and on which platforms. It all starts with "Follow These Three Service Tenets for Satisfied Clients" from Attorney At Work.

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Topics: Trendspotting, Client Services, Communications

LMA Podcast: Episode 09 – Client Engagement

Posted by LMA International on Apr 6, 2017 5:00:00 PM

Tune in to the latest installment of P3cast! In this episode, Keith Maziarek (senior director of client value, Perkins Coie LLP) sits down with client engagement experts on the law firm and client sides of the aisle. Featured experts include Esther Bowers (director of client service initiatives,  Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together. 

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Topics: Client Services, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!