Strategies+: A Blog for Legal Marketers

Have Midsized Law Firms Found a New Competitive Advantage?

Posted by Merry Neitlich on Oct 1, 2018 7:03:02 PM

Work to align corporate needs with outside law firm service.

Midsized law firms possess a remarkable opportunity to obtain new business with large companies. The growing demand from corporate legal departments to achieve better innovation, greater transparency and more predictability in legal fees has opened up new possibilities. Law firms must first overcome inertia and their strong resistance to the changing landscape in the marketplace by creating better alignment between corporate legal departments’ needs and the delivery of services from outside firms. Many in-house counsels refer to this as creating better and more customized legal operations (legal ops).

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Topics: Client Services

LMA Podcast: Episode 33 — 2018 P3 Conference Recap

Posted by LMA International on Jul 19, 2018 10:02:00 AM

Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP) lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more.

Missed P3 this year? Head to legalmarketing.org/P3-Conference to purchase the P3 Conference recordings bundle.

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Topics: Podcast, Business of Law, Client Services, Business Development

CLOC’S Third Annual Corporate Legal Operations Institute: What Are Our Clients Thinking and Saying?

Posted by David Alkins and Lori Farrelly on Jun 20, 2018 2:53:11 PM

Gain insight into what law firm clients are really looking for.

There is a growing sense of urgency for legal innovation, and it is being driven by our clients. More and more corporate clients of legal services are managing legal matters for strategic advantage and efficiency. This focus has led to increasing investments by corporate law departments in process and practices for LPM and firm management. Nowhere is that more apparent than at the Corporate Legal Operations Consortium’s (CLOC’s) Corporate Legal Operations Institute.

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Topics: Client Services

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!