Strategies+: A Blog for Legal Marketers

DIY Competitive Intelligence Part 1: Research Tools

Posted by LMA International on Jan 11, 2017 12:37:05 PM

Simple Intelligence Tools To Get Your Firm Ahead 

Competitive intelligence (CI) involves researching, gathering and distributing information related to a client, prospect, product or competitor in order to aid decision-makers in strategic planning. In a law firm setting, this often translates to client intelligence, or analyzing information about prospective or current clients for business development and cross-selling purposes.

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Topics: Client Services, Technology Management, Business Development

Turn Clients Into Advocates Through Brand Experience

Posted by LMA International on Jan 3, 2017 10:00:00 AM

The Six Pillars of Brand Experience

It’s often said that there is no loyalty amongst law firm clients anymore., Therefore, law firms should expect increasing churn among their fickle buyers. This assumption is often framed as an inevitability.

But is that truly the case? Is there nothing that firms can do to stem the tide of clients coming and going?

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Topics: Client Services, Marketing Management and Leadership, Communications

Trendspotting - How to Give Clients What They Really Want

Posted by LMA International on Nov 28, 2016 10:21:49 AM

Start Selling Solutions

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, catch up with how expert legal marketers forsee the future of client value in law firms, starting with the article "What Clients Want v. What Clients Sell" from the blog, Lawyerist.

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Topics: Trendspotting, Client Services, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!