Strategies+: A Blog for Legal Marketers

Choose Your Own Adventure: Collaborative, Purpose-Driven or Traditional Research Path

Posted by Stacy Rowe on Mar 23, 2017 12:38:57 PM

The Strategic Three Models to Support Information Needs of Lawyers

When I was a kid, I loved Choose Your Own Adventure books. I was the master of my own destiny, able to embark on the most interesting of adventures. I read with anticipation, wondering where the pages would take me, and always knew that I could go back to that fork in the road and choose a different adventure.

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Topics: Strategies, Client Services, Communications

LMA Podcast: Episode 07 - BoK and Client Services

Posted by LMA International on Mar 16, 2017 11:12:35 AM


The latest installment of the Body of Knowledge (BoK) podcast series is now live! In this episode, panelists Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) discuss the client services domain. Listen for a thought-provoking conversation on the state of client service initiatives today and where our panelists see things going in the next year. The group also covers the findings and takeaways from major studies on legal market demand — and why client services is more important today than ever. Listeners will even learn how client service can be a hedge against future downturn by driving more loyalty and the potential for better and more profitable work.

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Topics: Client Services, Podcast

AI: The 'Next Big Thing,' Challenges and Opportunities

Posted by LMA International on Feb 14, 2017 2:26:57 PM

Trends for the Road to Revolution

Many legal marketers believe that by 2020, artificial intelligence (AI) will revolutionize the profession. The AI-themed January/February issue of Strategies looked at the opportunities legal marketing and business development professionals have to leverage AI to deliver greater value to clients — and the challenges to revolutionizing the profession. What are the benefits to using artificial intelligence? View the infographic to find out, and check out the latest issue of Strategies to learn more about the profession’s Next Big Thing.

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Topics: Strategies, Client Services, Business Development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!