Strategies+: A Blog for Legal Marketers

The Voice of the Client: Part 4

Posted by Jill S. Weber on Oct 31, 2017 2:22:00 PM

A Focus on Value

In 2017, we introduced the "voice of the client" to our quarterly LMA Board meetings, inviting a client representative to each meeting to share their perspectives.

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Topics: Client Services

The Voice of the Client: Part 3

Posted by Jill S. Weber on Aug 1, 2017 2:25:00 PM

Embrace Disruption and Foster Innovation

An ongoing theme in our LMA educational offerings is "the voice of the client." Our organization is committed to delivering the client's voice in a variety of venues — from local programming and regional conferences to LMA's annual conference — to help members influence and lead change in their firms. To keep "the voice of the client" at the forefront of our quarterly 2017 LMA Board meetings, we invite a client representative to each meeting to share their perspectives and we “pay it forward” by sharing key takeaways from each of the client exchanges at our Board meetings via Strategies+. 

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Topics: Client Services

Client Journey Mapping: Part 2

Posted by Yolanda Cartusciello on May 16, 2017 10:00:00 AM

Detailing Your Client Journey Map

This is the second in a two-part series on client journey mapping. The first blog defined the process and provided an explanation of its value. This second part details the process, along with some tips on how to improve your odds for success.

Differentiating the client experience is a critical component of a law firm’s success, and client journey mapping is a very effective tool in helping firms differentiate that experience.

A client journey map is a visual representation of the steps and perceptions that a specific client goes through over a period of time to accomplish a specific goal that may include some interactions with your organization. The map helps identify how the client views an organization by putting interactions in the context of the client’s broader goals, objectives and activities.  

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Topics: Strategies, Client Services

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!