Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 23 — Evaluating and Enhancing Client Value

Posted by LMA International on Dec 28, 2017 12:13:03 PM

 

The focus of the November/December issue of Strategies, is on the concept of defining value. One of the themes explored in this issue is the fact that today, more and more law firms are looking for the right processes to help with evaluating the client experience and seeking feedback on their performance.

In this Strategies LIVE! podcast, Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss how legal marketers can play a strategic role.

The focus of this episode is on client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

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Topics: Client Services, Podcast

LMA Podcast: Episode 22 — Voice of the Client

Posted by LMA International on Dec 21, 2017 1:26:30 PM

 

The Legal Marketing Association (LMA) is committed to sharing "the voice of the client" with our members to help influence and lead change in their firms to better serve clients. As part of that commitment, the LMA Board of Directors invited representatives from a variety of client communities to share their insights at our 2017 quarterly meetings.

These insights are shared via the following blogs:

  • The first part in the "Voice of the Client" series featured Steve Harmon, vice president and deputy general at Cisco, sharing ways in which he measures success, how law firms can better serve clients and four trends to watch.
  • The second part featured Justin Ergler, director of alternative fee intelligence and analytics at GlaxoSmithKline, sharing his perspective on the role of procurement in the legal buying process, the value business professionals play in client relationships and the importance of pricing and project management in law firms.
  • The third part featured Ama Romaine, general counsel at Johns Hopkins University Applied Physics Laboratory, on the topic of embracing disruption and fostering innovation.
  • The fourth part Chris Ende, law firm pricing, solutions and panel management leader at General Electric (GE), with a focus on value.

In this episode, LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.

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Topics: Client Services, Podcast

The Voice of the Client: Part 4

Posted by Jill S. Weber on Oct 31, 2017 2:22:00 PM

A Focus on Value

In 2017, we introduced the "voice of the client" to our quarterly LMA Board meetings, inviting a client representative to each meeting to share their perspectives.

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Topics: Client Services

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!