Strategies+: A Blog for Legal Marketers

DIY Competitive Intelligence: Company Research

Posted by Benjamin Brighoff on Feb 8, 2017 10:57:02 AM

Part II of the Competitive Intelligence Series

In this second installment of our four-part competitive intelligence (CI) series, we look at one of the basic CI functions: company research. Clients prefer law firms that educate themselves in their clients’ businesses. This is true for potential clients as well as established ones.

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Topics: Strategies, Client Services, Business of Law

Business Development Coaching: The Role of Legal Marketers in Associate Development

Posted by Bobbie Conklin on Jan 31, 2017 5:41:36 PM

Exploring How to Retain and Lead Associates

Recent press has emphasized the marked increase in first year associate salaries and the challenge of associate retention. Compensation is only one piece of the puzzle in cultivating a happy, engaged associate. Let’s explore how marketing professionals can help engage and retain associates.

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Topics: Client Services

The Voice of the Client

Posted by Jill S. Weber on Jan 30, 2017 10:32:18 AM

Insights and Future Trends to Better Serve Clients 

LMA is committed to sharing "the voice of the client" with our members to help you influence and lead change in your firms to better serve your clients. As part of that commitment, the LMA Board of Directors is inviting a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings. The "voice of the client" will help to inform our organization's mission, vision and strategy going forward. In addition, we want to share key insights from these presentations with all of our members.

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Topics: Client Services

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!