Strategies+: A Blog for Legal Marketers

Building a Top-of-Mind Brand: Awareness

Posted by Elizabeth Duffy on May 23, 2017 3:54:00 PM

How to Maximize Visibility With Your Brand

This is the first in a three-part series that explores the drivers of a law firm’s brand lifecycle. This first part explores awareness.

Aside from its people, a law firm’s brand can be considered its most valuable asset. A strong brand creates warmer opportunities for lawyers and helps clients feel confident about their choice for law firm representation.

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Topics: Strategies, Communications

Trendspotting - The Search is Over!

Posted by LMA International on May 5, 2017 10:00:00 AM

New SEO & Social Insights for your Legal Marketing Strategy

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the latest law firm SEO and social media strategies to include in your next successful campaign. It all starts with "An SEO Checklist for Law Firms" from Good2BSocial.

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Topics: Trendspotting, Technology Management, Communications

Trendspotting - It's More Than Alright to Write

Posted by LMA International on Apr 28, 2017 10:00:00 AM

Law Firm Blogging Tips and Insights

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover the latest strategies to help amp up your law firm blog. It all starts with "7 Ways to Gain Readers for Your Law Firm Blog" from The Rainmaker Blog.

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Topics: Trendspotting, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!