Strategies+: A Blog for Legal Marketers

Choose Your Own Adventure: Collaborative, Purpose-Driven or Traditional Research Path

Posted by Stacy Rowe on Mar 23, 2017 12:38:57 PM

The Strategic Three Models to Support Information Needs of Lawyers

When I was a kid, I loved Choose Your Own Adventure books. I was the master of my own destiny, able to embark on the most interesting of adventures. I read with anticipation, wondering where the pages would take me, and always knew that I could go back to that fork in the road and choose a different adventure.

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Topics: Strategies, Client Services, Communications

Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Marketing Management and Leadership, Business Development, Communications

Trendspotting - It's All About Who You Know

Posted by LMA International on Feb 26, 2017 11:20:29 PM

 

How Lawyers Can Connect with Today's Clients

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover new marketing strategies to maintain a successful client relationship, starting with "4 Ways Attorneys Can Connect with Today's Legal Consumers," from The Rainmaker Blog.

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Topics: Trendspotting, Marketing Management and Leadership, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!