Facebook Live Tips for Legal Marketers
As a legal marketer, chances are that you are familiar with Facebook Live. This relatively new feature from Facebook offers live-streaming video capabilities to users.
Facebook Live has proven to be an effective tool for media companies such as CNN, Huffington Post and The New York Times to quickly capture information via video footage and share it widely. New York Times Reporter Nicholas Kristof produced this video that extended the conversation about a recent column he wrote – the goal of good content marketing – and reached more than 55,000 Facebook users. Similarly, Brad Nitz, a meteorologist for Atlanta’s local television station, WSB-TV, live streamed severe weather in March 2016. At its peak, the stream reached 8,800 viewers at once, and the segment had been played more than 77,000 times by the end of March — far more than the station’s typical online audience.