Strategies+: A Blog for Legal Marketers

4 Growth Areas for Law Firm PR and Communications

Posted by Ryan King on Apr 5, 2018 4:56:27 PM

Strengthen your grip on these subjects to stay relevant

“Extra! Extra! Read all about it!” This phrase harkens back to the days of the town crier, and, obviously, times have changed drastically. Well, guess what: Your approach to public relations (PR) and communications needs to change again.

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Topics: Communications

LMA Podcast: Episode 27 — PR & Communications in Law Firms

Posted by LMA International on Apr 5, 2018 9:56:15 AM

Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:

• Educating your partners on the value of PR 
• How PR fits into the overall marketing communications mix 
• The fundamentals of crisis communications 
• The skills PR pros need to compete in today’s market

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Topics: Communications, Podcast

7 Basic Performance Indicators to Make Your Firm's Content Efforts More Strategic

Posted by Adrian Lurssen on Mar 6, 2018 4:31:33 PM

Help Communicate the ROI of Your Firm's Content Marketing Efforts

If your marketing or business development role includes supporting an attorney or practice group (or entire firm) with their writing, here's an easy process to implement that will, among other things:

  • Help communicate the ROI of your firm's content marketing efforts to everyone involved
  • Foster collaboration via a process that puts everyone on the same page
  • Ensure that your attorneys' thought leadership is more strategic
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Topics: Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!