Strategies+: A Blog for Legal Marketers

Tackling the Challenge of PR Measurement

Posted by LMA Public Relations SIG on Feb 23, 2017 1:32:28 PM

A Discussion with Presenters from the 2017 LMA Annual Pre-Conference Program Dave Poston, Jessica Sharp and Allison McClain

Measuring the impact of public relations (PR) can be challenging. PR professionals grapple with various metrics and data—quantitative and qualitative—in an effort to demonstrate a return on investment (ROI) and drive revenue.

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Topics: Strategies, Technology Management, Communications

Trendspotting - 'Selling' Sales to Your Lawyer

Posted by LMA International on Feb 17, 2017 5:30:53 PM

 

How Lawyers Are Natural-born Salespeople 

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn how help your lawyer use their sales skills to help with your client aquisition strategy and more, starting with "Reframing the Selling of Legal Services: Natural Born Sellers," from The National Law Review.

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Topics: Trendspotting, Marketing Management and Leadership, Communications

LMA Podcast: Episode 05 - BoK and Communications

Posted by LMA International on Feb 2, 2017 4:00:24 PM

 

Tune in to the latest installment of the Body of Knowledge podcast, which covers the Communications domain. This episode, hosted by Wendy Bernero (Bernero & Press LLC), who is joined by panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg), dives deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. Listen in as Bernero, Ahner and Bollman deliver advice around:

  • defining your fundamental messaging, gaining buy-in from your firm’s attorneys and rolling out that messaging both internally and externally;
  • streamlining a law firm’s messaging across all platforms, both internal and external; and
  • establishing messaging that aligns with the firm’s strategic plan, client service commitments and areas of focus for business development.

The plethora of communication tools and outlets available today has increased the need for structure and discipline around your firm’s messaging. Tune in to this podcast to gain the critical knowledge you need to deliver the best communications firm-wide.

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Topics: Communications, Podcast

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!