Strategies+: A Blog for Legal Marketers

Early Case Assessment: An Essential Best Practice for Legal Marketers

Posted by Kate Barth on Apr 25, 2018 3:10:06 PM

Demonstrate your value by proactively developing PR strategies.

Strategic public relations (PR) initiatives advance law firms’ business development and marketing programs. Indeed, BTI Consulting Group found that “obtaining just three mentions from respected media outlets (i.e., industry trades, respected national publications, personal contacts) have nearly the same trust-building effect on prospective clients that personal referrals do.”

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Topics: Communications

4 Growth Areas for Law Firm PR and Communications

Posted by Ryan King on Apr 5, 2018 4:56:27 PM

Strengthen your grip on these subjects to stay relevant

“Extra! Extra! Read all about it!” This phrase harkens back to the days of the town crier, and, obviously, times have changed drastically. Well, guess what: Your approach to public relations (PR) and communications needs to change again.

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Topics: Communications

LMA Podcast: Episode 27 — PR & Communications in Law Firms

Posted by LMA International on Apr 5, 2018 9:56:15 AM

Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:

• Educating your partners on the value of PR 
• How PR fits into the overall marketing communications mix 
• The fundamentals of crisis communications 
• The skills PR pros need to compete in today’s market

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Topics: Podcast, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!