Strategies+: A Blog for Legal Marketers

Turn Clients Into Advocates Through Brand Experience

Posted by LMA International on Jan 3, 2017 10:00:00 AM

The Six Pillars of Brand Experience

It’s often said that there is no loyalty amongst law firm clients anymore., Therefore, law firms should expect increasing churn among their fickle buyers. This assumption is often framed as an inevitability.

But is that truly the case? Is there nothing that firms can do to stem the tide of clients coming and going?

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Topics: Client Services, Marketing Management and Leadership, Communications

Trendspotting - Jingle All the Way

Posted by LMA International on Dec 23, 2016 10:00:00 AM

 

Part II: 12 Days of Social & Digital Media

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest law firm social media strategies from the "12 Days of Social and Digital Media" series, sponsored by the LMA Social and Digital Media Shared Interest Group. You can catch the first six blog posts here. 

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Topics: Trendspotting, Technology Management, Marketing Management and Leadership, Communications

Trendspotting - 'Tis the Season

Posted by LMA International on Dec 16, 2016 10:00:00 AM

 

For Law Firm Social and Digital Media

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest law firm social media strategies from the "12 Days of Social and Digital Media" series, sponsored by the LMA Social and Digital Media Shared Interest Group

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Topics: Trendspotting, Technology Management, Marketing Management and Leadership, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!