Strategies+: A Blog for Legal Marketers

Trendspotting – Budgeting Season Is Upon Us

Posted by LMA International on Sep 21, 2018 4:43:13 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on budgeting for 2019, starting with "The Law Firm Disrupted: The Building Blocks for Better Budgets" from Law.com

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Topics: Trendspotting, Marketing Management and Leadership

Trendspotting – Changes in Online Advertising

Posted by LMA International on Sep 14, 2018 4:37:20 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on updates in online advertising, starting with "LinkedIn Brings Dynamic Ads Into Campaign Manager" from Marketing Land.

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Topics: Trendspotting, Marketing Management and Leadership

Doing CI Right in the Law Firm: Correctly Extracting Value

Posted by Dr. Ben Gilad on Sep 11, 2018 1:27:14 PM

Focus on competitive intelligence's use to filter or reduce noise.

If done right, competitive intelligence (CI) is a powerful competency. In this three-part series, we are discussing the three pillars of a successful CI strategy. Previously, we shared the first and second pillars on defining the right scope and hiring the right people, respectively. In part three, we are tackling using CI to correctly extract value.

Many law firms pay large sums of money to subscribe to databases and legal news from a few vendors. However, no human can actually process or use all the information bombarding lawyers or their marketers.

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Topics: Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!