Strategies+: A Blog for Legal Marketers

Trendspotting – Thinking About Rebranding?

Posted by LMA International on Nov 9, 2018 4:23:07 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on branding tips, starting with "When It Is Time to Rebrand Your Law Firm" from JD Supra.

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Topics: Trendspotting, Marketing Management and Leadership

Pitching Partners on a New Initiative

Posted by Debra L. Henry on Nov 8, 2018 2:01:46 PM

Present a winning argument to your partners with these tips.

This article was originally featured in the third quarter 2018 LMA Mid-Atlantic Region Newsletter.

Pitching partners on a new marketing or business development initiative can feel a bit overwhelming. It may feel even more daunting if the project or initiative is one with big dollar signs attached. We’ve heard it before: “I went to school for law, not marketing.” (Right?) But that’s precisely the reason why we as marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own business development pitches.

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Topics: Marketing Management and Leadership

Trendspotting – The Latest In Artificial Intelligence

Posted by LMA International on Nov 2, 2018 5:35:53 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on artificial intelligence, starting with "Disrupting the Billable Hour Model with Artificial Intelligence" from CIO Review.

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Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!